![]() Royal’s Italian counterpart responded, tweeting that she should “leave Italian products alone” and saying he planned to have “bread and Nutella for tea tonight”. “We have to stop eating Nutella,” she said on TV. In 2015, the French Ecology Minister, Ségolène Royal, said the Italian spread was unsafe for the health of her citizens and for the good of the planet. In addition to the countless arguments between spouses and flatmates over who finished the Nutella, the seemingly innocuous spread almost caused a fall-out between Italy and France. The amount of Nutella produced in a year weighs as much as the Empire State building, and the hazelnuts used to make the spread over a two-year period could fill a basket of the size of the Colosseum. And it was first made in solid blocks, with the creamy, spreadable version only appearing in 1951. Nutella jars are now universally recognisable, but they bear very little resemblance to the very first batch.įerrero called the initial version Pasta Gianduja, named after its Torinese ancestor. Michele Ferrero died the following year, leaving his widow Maria Franca Fissola the world’s richest Italian, her wealth estimated at some €20 billion.Īnd Ferrero International keeps on growing, apparently unaffected by the economic crisis which has devastated many Italian businesses.įerrero products are now found in 170 countries. Obviously, the Ferrero recipe was an even bigger hit.įifty years after that first jar, Nutella’s inventor was ranked as the richest person in Italy and 30th richest in the world, according to the Bloomberg Billionaires Index. ![]() In fact, the city has been known for producing hazlenut-infused chocolate since the times of Napeleon.Hazelnut chocolate cream, or crema gianduia, was invented in the city in 1806, when Napoleon’s wars in South America made cocoa beans so astronomically expensive in the Savoy kingdom that local chocolatiers were going out of business – until they hit on the idea of using local hazelnuts to make their chocolate go further. But it wasn’t all the idea of Ferrero, the Turin-based makers of Nutella. Nutella is sometimes called an “austerity recipe”, as at the time, in the 1950’s, the Second World War and rationing had left chocolate in short supply in Italy.Īdding hazelnuts, which were cheaper and more readily available than cocoa, made the spread much more affordable. ![]() When Michele Ferrero, the son of a small town pastry maker, decided to follow in his father’s footsteps, he started from humble beginnings. Here are some of the most bizarre facts about Nutella, from its humble beginnings to world domination.Īn “austerity recipe” with a long history Not long after, the chocolate-hazelnut spread would conquer the entire world.īut the unusual and sometimes controversial history of the world-famous spread might surprise even its most dedicated fans. In 1964, the first jar of what we now call Nutella was sold from a bakery in Alba, Piedmont.
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